Final answer:
Southwest Airlines sells air travel services focused on low-cost and customer service, while Jiffy Lube offers automotive maintenance such as oil changes and tire rotations.
Step-by-step explanation:
Southwest Airlines and Jiffy Lube offer distinct services in the marketplace. Southwest Airlines is primarily selling air travel services to consumers, focusing on providing low-cost, point-to-point flights with an emphasis on customer service.
They provide options for both leisure and business travelers, covering a wide network of destinations. On the other hand, Jiffy Lube specializes in automotive maintenance services, including oil changes, tire rotations, and other car care essentials needed to maintain vehicle performance and longevity.
Each business caters to a fundamental need in their respective market, convenience for Southwest Airlines, and vehicle maintenance for Jiffy Lube.