Final answer:
In the combined internet/traditional retailer matrix, an integrated single item would fall into the category of online-only retailers.
Step-by-step explanation:
In the combined internet/traditional retailer matrix, an integrated single item would fall into the category of online-only retailers.
The combined internet/traditional retailer matrix classifies retailers based on their level of online presence and integration.
Integrated single items refer to products that are sold only online and not in brick-and-mortar stores. Online-only retailers are businesses that exclusively operate in the online space and do not have physical stores.
For example, Amazon is an online-only retailer that sells a wide range of products through its website.
If you were to buy an item from Amazon, it would fall into the category of an integrated single item in the combined internet/traditional retailer matrix.