Final answer:
The identification and organization of selling points for Healthy Choice frozen dinners before launching a new ad campaign is known as the marketing strategy.
Step-by-step explanation:
Before launching a new advertising campaign, marketers for Healthy Choice frozen dinners must determine the selling points that they want to include in the advertisements. The identification and organization of these selling points is called the marketing strategy.
The process involves highlighting the physical aspects of a product, such as its freezer-to-microwave convenience or healthy ingredients, which can influence a consumer's decision to buy. It also includes understanding the target audience and what appeals to them, as well as potentially leveraging the location of a firm as a selling point.
In crafting the marketing strategy, journal writing could be used to develop creative ideas for the campaign, such as designing posters or flyers.