Final answer:
Breyer's is employing price differentiation strategy to set varying prices for their ice cream varieties based on their quality.
Step-by-step explanation:
Breyer's is utilizing price differentiation to price its ice cream. This method involves charging different prices for products or services which vary in quality or amount of features. In the case of Breyer's, the higher quality ice cream varieties are priced higher than the basic ones due to differences in ingredients, production processes, or perceived value among consumers.
Companies often use price differentiation strategy to cater to different segments of the market, ensuring they can capture consumers willing to pay a premium for higher quality products while also providing cheaper options for more price-sensitive customers.