Question

Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sierra is the ____ and Wendy's is the ____ of this communication.

Answer 1

Sierra is the 'receiver' and Wendy's is the 'sender' of the communication on the freeway billboard advertising new salads.

Step-by-step explanation:

In this scenario, Sierra is the receiver and Wendy's is the sender of the communication. Sierra, driving on the freeway, engages with the advertisement which presents Wendy's salads using visual and textual information.

As the receiver, Sierra processes the advertisement content which Wendy's, the sender, strategically designed to attract customers and convey the message of their new products effectively. This communication reflects the importance of matching the message with the appropriate media to ensure it is not misleading or inappropriate for the product being advertised.