Final answer:
Localization of a website is the process of creating separate websites for each country in which a company operates, tailoring content to regional preferences and cultural differences. It is a strategy used by multinational corporations to enhance customer experience in their target markets.
Step-by-step explanation:
When companies create separate websites for each country in which they operate, this process is known as localization of a website. This strategy allows businesses to cater to the specific needs and cultural nuances of different markets. For instance, a company might use a localized approach to ensure the language, currency, design, and products are appropriate for each region it serves. Localization can enhance the user experience for customers and is essential for multinational corporations that wish to maintain a strong presence in diverse global markets.
It is important to note that localization is different from being a multinational corporation with varying degrees of control over individual world governments and international organizations. Furthermore, the globalization of production benefits from the fact that no single country or company usually excels at making every part of complex manufactured products, which requires parts to come from multiple sources across different countries.