Final answer:
If promotion does not stimulate demand, a business may experience a lack of sales and revenue. Promotion is a key component of the marketing mix, involving activities such as advertising and sales promotions. Other factors besides promotion can also influence demand.
Step-by-step explanation:
If promotion does not do its job of stimulating demand, then the business may experience a lack of sales and revenue. Promotion is a key component of the marketing mix, which also includes product, price, and place. It involves activities such as advertising, sales promotions, and public relations to communicate with customers and persuade them to buy a product or service.
For example, if a company launches a new product but fails to effectively promote it, potential customers may not be aware of its existence and benefits. As a result, demand for the product may be low, leading to poor sales performance.
Other factors besides promotion can also influence demand, such as product quality, customer preferences, and competitive offerings. However, promotion is essential for creating awareness, generating interest, and ultimately driving demand for a business's products or services.