Final answer:
The phrase describes direct response television (DRTV) advertising, which allows viewers to purchase products directly through television by calling a toll-free number and using a credit card.
Step-by-step explanation:
When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, direct response television (DRTV) advertising is being used. This form of marketing allows consumers to buy products directly from an advertiser immediately following the advertiser’s pitch on TV. Payment plans, credit purchases, and television advertising strategies have evolved significantly, dating back to the 19th century where purchasing on credit became a way to obtain luxury items. Today, with the advent of televised shopping, viewers are enticed by products showcased on TV and offered the convenience of immediate purchase from the comfort of their homes.
Television has long been a dominant medium for advertising, as much of the U.S. population spends substantial time watching TV. Companies utilize this platform to target various market demographics with the help of sophisticated viewer data, ensuring that their products reach the intended audience. Moreover, television advertising has gone beyond traditional spots as candidates for office and other entities seek to place themselves on TV, hoping to gain free exposure alongside paid ads.