Question

The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores and through its own salesforce. One of Presto's salespeople is responsible for stores headquartered in Region 1. Presto's marketing department has developed a promotional plan for the new grill and outlines the plan. The promotional plan for the next 60 days will include television commercials which demonstrate in-store rebates and a customer contest. Members of the salesforce will be given a free grill to become more familiar with the product. Presto is also offering a free trip for their staff salesperson who has the most sales in their store. Presto will offer the retail store $5 discount for each grill that the store purchases after the 60 day promotion is over. Which of the following are consumer sales promotion methods that Presto is using for the new stovetop grill?

a. Television commercials and the customer contest
b. television commercials and the in -store rebate
c. the customer contest and the in-store rebate
d. the sales force contest and the in-store rebate
e. the sales force contest and the customer contest.

Answer 1

Presto is using television commercials and a customer contest as consumer sales promotion methods for the new stovetop grill.

Step-by-step explanation:

The consumer sales promotion methods that Presto is using for the new stovetop grill are television commercials and the customer contest.

The promotional plan includes television commercials to showcase the product and in-store rebates, and it also features a customer contest to engage and incentivize customers. These methods aim to create awareness, excitement, and encourage consumers to purchase the grill.