Final answer:
If Seagram's marketers raised the price of Crown Royal bourbon due to it being perceived as a prestige product, it could increase the desirability and demand for the product, potentially resulting in increased sales.
Step-by-step explanation:
If Seagram's marketers found that the firm's Crown Royal bourbon was a prestige product and raised its price, it would most likely result in an increase in the perceived value and desirability of the product.
This can create an aura of exclusivity and luxury, attracting consumers who associate higher prices with higher quality and prestige. As a result, the demand for Crown Royal bourbon may increase, allowing Seagram's to potentially sell more units at the higher price.