Final answer:
The next step after determining the advertising budget is to define goals, and objectives, and understand the target audience for the advertising campaign. It involves engaging in message targeting and choosing the right campaign strategies and media channels to effectively reach and resonate with the intended audience, such as teens for a healthy eating campaign.
Step-by-step explanation:
After the advertising budget is determined, the next step in creating an advertising campaign is to define your goals and objectives. This involves a clear understanding of what the campaign aims to achieve and the target audience it seeks to reach. In the context of designing an advertising campaign promoting healthy eating among teens, this could involve the creation of various media such as songs, posters, flyers, newsletters, and commercials during lunch breaks.
Furthermore, it’s crucial to research existing healthy eating campaigns to determine whether to build upon or differentiate from their strategies. Studying the target demographic carefully to understand their preferences allows for effective message targeting, which can include crafting catchy slogans or eye-catching visuals that resonate with your audience.
Additionally, selecting the appropriate campaign strategies and channels—such as social media or school newsletters—enables you to reach teens effectively, keeping in mind their diverse lifestyles and interests.