Question

During the duration of an advertising campaign, Verizon Wireless ran television advertisements at a steady rate throughout the week and intensified its message with newspaper advertising in many major newspapers in the Sunday paper. Verizon Wireless used a(n)______ media schedule.

Answer 1

Verizon Wireless employed a pulsing media schedule for its campaign, maintaining steady TV ads with intensified newspaper ads on Sundays.

Step-by-step explanation:

Verizon Wireless used a pulsing media schedule for its advertising campaign. By consistently running television advertisements throughout the week and then intensifying their strategy with additional newspaper advertising on Sundays, they combined a continuous base-level of media presence with periodic intensified efforts.

This approach is especially effective in today's media landscape, where traditional forms of advertising such as television and print are competing with digital media for consumer attention. By employing a pulsing schedule, Verizon was able to maintain visibility throughout the week while capitalizing on the high-readership of Sunday newspapers.