Final answer:
Tracing copies of computer-prepared sales invoices to shipping documents provides evidence of accuracy and completeness. Sellers can reassure buyers with detailed descriptions, transparent pricing, reviews, guarantees, and responsive customer support.
Step-by-step explanation:
Tracing copies of computer-prepared sales invoices to copies of the corresponding computer-prepared shipping documents provides evidence of the accuracy and completeness of the sales transaction. This ensures that the items were shipped to the buyer as documented in the sales invoice, and the buyer can have confidence that they will receive what they purchased.
Additionally, this process helps to establish a chain of custody and ensures that the goods were properly packaged and shipped to the buyer. Any discrepancies or errors can be identified and resolved, providing reassurance to the buyer that the seller is reliable and trustworthy.
Examples of ways a seller can further reassure a buyer faced with imperfect information include providing detailed product descriptions, clear and transparent pricing, customer reviews and testimonials, guarantees or warranties, and responsive customer support to address any questions or concerns.