Final answer:
The primary drivers of hyper-competition are the forces of globalization and new communications and information technology, which have increased competition faced by many firms.
Step-by-step explanation:
The primary drivers of hyper-competition, according to Hitt, are the forces of globalization and new communications and information technology. These factors have increased the level of competition faced by many firms by increasing the amount of competition from other regions and countries. For example, with the development of the internet, consumers can now order products from anywhere in the world, leading to increased competition for local retail businesses.