Final answer:
The sender in the communication process controls the encoding of the message and to some extent the message feedback.
Step-by-step explanation:
In the communication process, the sender has control over the encoding of the message. Encoding refers to the process of converting thoughts or ideas into a code or language that can be understood by the recipient. The sender chooses the words, tone, and symbols to use in order to convey the intended message.
For example, if the sender wants to communicate excitement, they may use exclamation marks or enthusiastic language. On the other hand, if they want to convey seriousness, they may use formal language and avoid slang or humor.
The sender also controls the message feedback to some extent. Feedback is the response or reaction of the recipient to the message. The sender can encourage or discourage feedback by creating an environment that is open and inviting for the recipient to share their thoughts and opinions.