Final answer:
Operational CRM systems support day-to-day operations and interactions, while analytical CRM systems analyze customer data to gain insights and make data-driven decisions.
Step-by-step explanation:
Operational CRM systems and analytical CRM systems are two different types of customer relationship management systems that serve distinct purposes within a business.
Operational CRM systems are designed to support the day-to-day operations and interactions with customers. They focus on automating and streamlining processes such as sales, marketing, and customer service. These systems help businesses manage customer data, track communication histories, and facilitate customer interactions.
On the other hand, analytical CRM systems are used for analyzing customer data to gain insights and make data-driven decisions. These systems provide tools for data mining, segmentation, and predictive modeling. They help businesses understand customer behavior, identify trends, and create targeted marketing strategies.