Final answer:
Customer-facing applications are used by customers to directly interact with a company, while customer-touching applications are used internally by employees to support customer-related processes.
Step-by-step explanation:
Customer-facing applications are applications that directly interact with customers and are used by customers to access or utilize products or services. These applications serve as the interface between the company and the customer, allowing for tasks such as placing orders, making payments, or contacting customer support. Examples of customer-facing applications include e-commerce websites, mobile banking apps, and online food delivery platforms.
Customer-touching applications, on the other hand, are applications that indirectly impact the customer experience through the internal operations of the company. These applications are used by employees or internal stakeholders to manage and support customer-related processes. They may include systems for inventory management, customer relationship management (CRM), or order processing. While customers may not directly interact with customer-touching applications, the efficiency and effectiveness of these applications ultimately impact the customer experience.