Final answer:
Customer relationship management initiatives use technology to coordinate all customer-facing activities and the design and production activities necessary to get products to customers.
Step-by-step explanation:
The statement is true.
Customer relationship management (CRM) initiatives use technology to coordinate various customer-facing activities and the design and production activities necessary to get products to customers. CRM systems help businesses manage and analyze customer interactions, improve customer satisfaction, and streamline processes. They typically include modules for marketing, sales, distribution, and after-sales support.
For example, let's say a company wants to launch a new product. The CRM system can help manage the marketing campaigns, track sales calls, manage distribution logistics, and provide after-sales support to customers. By integrating these activities, the company can have a holistic view of its customers and improve overall efficiency and customer satisfaction.