Final answer:
Apple's strategy to enter the e-reader market involved forming strategic alliances with publishers, setting competitive prices, and utilizing the ecosystem of the iPad, rather than imitating Amazon's technology or acquiring publishing startups.
Step-by-step explanation:
Apple aimed to challenge Amazon's dominance in the e-reader market by orchestrating a web of strategic alliances with major publishing houses. Apple's approach did not involve directly imitating Amazon Kindle technology or acquiring startup publishing houses but rather, they focused on content partnerships. Additionally, Amazon's business model, characterized by its massive and highly computerized warehouses and its economies of scale, allowed it to maintain a stronghold in the market by delivering books at lower costs than conventional retail stores.