Question

In which of these situations is it permissible to not include the brokerage firm's trade name in promotional materials?

a) Brenda is co-branding a brochure with a lender.
b) Damien is a sole proprietor and has no registered business name.
c) The information won' fit in the space reserved for Cooper's ad.
d) The marketing materials are for an individual salesperson.

Answer 1

The correct instance where it is permissible to not include the brokerage firm's trade name in promotional materials is when the individual is a sole proprietor with no registered business name.

Step-by-step explanation:

In the context of advertising and promotional materials, the brokerage firm's trade name is generally required to ensure transparency and brand recognition. However, there could be exceptions to this rule, such as when an individual is a sole proprietor without a registered business name. In this case, the individual may not be required to include a trade name simply because there isn't one to include. Specifically, the correct answer to the question of when it is permissible to not include the brokerage firm's trade name in promotional materials would be: Damien is a sole proprietor and has no registered business name. It is important to follow regulatory and legal guidelines when creating promotional materials to maintain the integrity of the advertising and avoid potential legal issues.