Final answer:
The author develops the idea that newspapers report the same story differently by contrasting the British and American press and highlighting how they serve different reading publics. The correct answer is option: 4. By contrasting two types of press, the author demonstrates how they serve the needs of two very different reading publics.
Step-by-step explanation:
The statement that best describes how the author develops the idea that newspapers may report the same story much differently is 4) By contrasting two types of press, the author demonstrates how they serve the needs of two very different reading publics.
In the excerpt, the author compares the British and American newspapers to highlight the differences in their news presentation styles. The American newspaper is described as having big headings, bold type, and double columns, which is suitable for readers on the go, such as those on a subway or eating at a lunch counter.
On the other hand, the English newspaper is designed for a quieter reading experience, suited for individuals like a person eating a slow breakfast in a club or a country vicar relaxing under a pergola. By comparing these two types of press, the author showcases how they cater to the needs and preferences of their respective audiences, resulting in different news reporting styles.