Final answer:
The CEO leading the shareholder group actively is important to maintain unity and engagement, coordinate family and non-family needs, and be aware of family conflict.
Step-by-step explanation:
The CEO leading the shareholder group actively is important for several reasons. First, it helps to maintain unity and engagement in later-generation shareholders. By actively leading the group, the CEO can communicate the company's vision, goals, and strategies, ensuring that all shareholders are aligned and working towards the same objectives.
Second, active leadership by the CEO can help in coordinating family and non-family needs. As a CEO, they can balance the interests of both family and non-family shareholders, making decisions that are in the best interest of the company as a whole.
Lastly, by leading the shareholder group actively, the CEO can be aware of family conflict before it grows unmanageable. They can identify any potential conflicts or disagreements among the shareholders and address them proactively, minimizing the negative impact on the company.