Final answer:
Confucius believed that rectification of names was important to uphold moral values and maintain social harmony.
Step-by-step explanation:
The rectification of names is important to Confucius because it is closely tied to his philosophy of moral conduct. Confucius believed that using proper names was essential in order to maintain social harmony and uphold moral values. According to Confucius, when names are not used accurately, language loses its meaning, and people are not able to fulfill their moral obligations to one another.
For example, if a person is given the title of 'king' but does not possess the qualities and virtues of a true king, then the title loses its significance, and society loses its moral compass. Therefore, by rectifying names and ensuring that they accurately reflect the qualities and virtues that they denote, Confucius believed that individuals could live up to their moral responsibilities and contribute to the greater harmony of society.