Question

While most businesses currently operate their e-commerce and mobile channels separately from the traditional retail channel, it is expected that strategies integrating the customer experience across channels will emerge, resulting in what the National Retail Federation refers to as the _______________ retailing

Answer 1

Omnichannel retailing is a strategy that integrates customer experiences across all channels, accounting for technology and globalization shifts. It enables businesses to offer a cohesive retail experience, leveraging the internet and business-to-business platforms to heighten competitiveness.

Step-by-step explanation:

Strategies that integrate the customer experience across e-commerce, mobile channels, and traditional retail are known as omnichannel retailing. This approach reflects the shifts towards technology and globalization, where vast improvements in communications technologies, including the internet, have expanded the reach of both consumers and businesses. It allows businesses to provide a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

Global changes such as the rise of business-to-business platforms enhance the ability to connect suppliers and buyers worldwide, leading to increased competition and the need for an integrated approach. As companies adopt omnichannel strategies, they must consider the implications of desocialization in the online market and the changing consumer habits that value both convenience and social interaction.