Final answer:
The statement is True. Ordering a pair of shoes from Zappos.com using a mobile app or purchasing music from iTunes from your iPod are examples of mobile marketing.
Step-by-step explanation:
The statement is True. Ordering a pair of shoes from Zappos.com using a mobile app or purchasing music from iTunes from your iPod are examples of mobile marketing. Mobile marketing refers to any marketing activities carried out through mobile devices, such as smartphones and tablets.
Mobile marketing allows businesses to reach their target audience directly through their mobile devices, providing convenience and personalized experiences. In the examples given, Zappos.com and iTunes utilize mobile apps to enable customers to make purchases on the go, enhancing the overall shopping experience.
The statement that ordering a pair of shoes from Zappos.com using a mobile app or purchasing music from iTunes from your iPod is an example of mobile marketing is true. Mobile marketing refers to any advertising or marketing activity that uses mobile devices, such as smartphones and tablets, as a channel to reach consumers.
Using a mobile app to make purchases is a direct reflection of mobile marketing strategies, as companies like Zappos and iTunes create mobile-friendly platforms to encourage purchases through these devices.