Final answer:
It is true that consumers are now more empowered to find better or cheaper products, thanks to technology and globalization that enable more competition and easy price comparison.
Step-by-step explanation:
The statement that in today's retail environment, the consumer is more empowered than ever to find the lowest price available for a product or service is True. The advancement of technology and globalization have interconnected to enhance consumer access to a wide variety of goods and services, fostering increased competition which often leads to lower prices. Consumers can now easily compare prices and products from different suppliers around the world thanks to the internet and the emergence of business-to-business websites, contributing to an environment where consumers can often find better or less expensive products.