Question

_________ refer to the generation that will place even greater demands on retailers, expecting to use technology to accomplish all facets of the shopping experience.

A: Digital natives
B: Digital immigrants
C: Digital dependents
D: Electronic generation

Answer 1

Digital natives refers to the generation that has grown up in a digital environment, being comfortable with technology. Digital natives are expected to demand more from retailers, relying on technology for every aspect of the shopping experience. The correct answer is A: Digital natives

Step-by-step explanation:

Digital natives refer to individuals who have grown up in an environment saturated with digital technologies. They are characterized by their familiarity and comfort with digital devices and the internet. This generation, often composed of younger individuals, is expected to place even greater demands on retailers.

Digital natives are accustomed to using technology to accomplish various aspects of the shopping experience, from online browsing and purchasing to leveraging digital tools for convenience and personalization. Their expectations shape the retail landscape, encouraging businesses to adopt innovative and technology-driven approaches to meet the evolving needs and preferences of this tech-savvy demographic.

Answer 2

A Digital natives, the generation raised in a digitalized era, expect retailers to integrate technology seamlessly into the shopping experience. Their proficiency with digital devices and desire for convenience make them a driving force behind the demand for technologically advanced retail solutions.

Step-by-step explanation:

Digital natives refer to individuals who grew up in a digitalized environment, surrounded by technology from an early age. This generation is characterized by their inherent comfort and proficiency with digital devices and online platforms. As a result, they place heightened expectations on retailers, anticipating a seamless integration of technology across all aspects of the shopping experience.

Firstly, digital natives have a natural affinity for technology, considering it an integral part of their daily lives. Their reliance on digital tools extends to shopping, where they expect retailers to provide user-friendly websites, mobile apps, and innovative technologies such as augmented reality for virtual try-ons. This generation values convenience, efficiency, and personalized experiences, driving the demand for advanced technological solutions in the retail sector.

Secondly, the increasing prevalence of smartphones and other smart devices further amplifies the influence of digital natives. Retailers must adapt to the preferences of this tech-savvy generation by implementing strategies like mobile payments, personalized recommendations based on user data, and seamless online-to-offline integration. Failing to meet these expectations may result in a disconnect between retailers and their target audience, potentially impacting customer loyalty and satisfaction.

In conclusion, the term "digital natives" accurately captures the generation placing greater demands on retailers for a tech-driven shopping experience. Retailers must embrace and implement cutting-edge technologies to cater to the expectations of digital natives, ensuring a competitive edge in an evolving market shaped by the preferences of this digitally fluent demographic.

So correct option is A: Digital natives