Final answer:
The path by which consumers pursue purchases today is often complex and non-linear due to the advent of technology and the internet.
Step-by-step explanation:
The statement, 'The path by which consumers pursue purchases today is often linear and predictable,' is False.
In reality, the path by which consumers pursue purchases today is often complex and non-linear. With the advent of technology and the internet, consumers have access to a wide range of information and options, leading to a more diverse and unpredictable purchasing journey.
For example, consumers now have the ability to research products online, compare prices, read reviews, and make purchases from various channels such as e-commerce platforms or brick-and-mortar stores. This has disrupted the traditional linear path of consumer behavior.