Final answer:
Retailers are using mobile check-in strategies to leverage the growth of mobile device use and enhance their in-store experience. They partner with apps like Shopkick, which alert them when customers are in the store and provide personalized promotions to customers.
Step-by-step explanation:
To take advantage of the growth of mobile device use, many retailers like Macy's are employing mobile check-in strategies and partnering with companies such as Shopkick. These partnerships involve the use of mobile apps that can notify retailers when a customer enters their store.
Mobile apps like Shopkick utilize location-based technology to offer rewards to shoppers just for walking into a store, which can include points (sometimes referred to as 'kicks') that can be exchanged for discounts or other rewards. This marketing strategy not only encourages foot traffic in physical retail locations but also promotes customer engagement by using technology to create a personalized shopping experience.
These apps can notify store associates to provide personalized assistance or send tailored promotions and discounts to the customer's mobile device, enhancing the overall shopping experience and potentially increasing sales.