Final answer:
The sell-side marketplace model is indeed similar to the B2C model where buyers visit sellers' websites to view products and make purchases, which is true. The marketplace is influenced by technology and globalization, leading to a competitive environment where many informed sellers and buyers interact freely.
Step-by-step explanation:
The statement that the sell-side marketplace model is similar to the business-to-consumer (B2C) model, where the buyer is expected to come to the seller's site, view catalogs, and place an order, is True. Sell-side marketplaces are indeed a form of B2C commerce wherein sellers offer their products or services through an online medium and buyers can purchase these items remotely.
Technology has greatly impacted market dynamics, leading to increased competitiveness and globalization. Vast improvements in communications technology, like the internet, have enabled consumers and business buyers to connect with sellers globally. Enhancements in technology have facilitated markets where many sellers and buyers participate, square off identical products, and are generally well informed about these products. This competitive environment also applies to business-to-business (B2B) contexts, where websites facilitate transactions between businesses worldwide.
In sell-side marketplaces, there's an assumption that buyers and sellers act independently and compete with each other, both must be well informed of the conditions in the markets, and they can enter or leave the market whenever they choose. This new marketplace model is impactful for both consumers buying from retailers and businesses seeking supplies. Thus, the sell-side marketplace can be seen as synonymous with the traditional B2C model, just on a digital scale with greater reach and accessibility.