15.4k views
2 votes
While most businesses currently operate their e-commerce and mobile channels separately from the traditional retail channel, it is expected that strategies integrating the customer experience will emerge resulting in omni-channel retailing. True or False

User Amar Magar
by
8.1k points

1 Answer

2 votes

Final answer:

It is true that integration strategies in omni-channel retailing are emerging, as businesses respond to technological advancements and global market shifts, aiming to provide a seamless shopping experience across multiple channels.

Step-by-step explanation:

The statement is true: strategies that integrate the customer experience across traditional retail, e-commerce, and mobile channels, resulting in omni-channel retailing, are indeed emerging. This approach is in response to the significant shifts in markets due to advances in technology and the forces of globalization. These shifts have made it possible for consumers to shop for goods and services globally, increasing the level of competition for local businesses. Moreover, the improvement in communication technologies has allowed the development of business-to-business (B2B) websites that connect buyers and suppliers internationally. Additionally, large Western-style grocery stores and automated checkout services continue to evolve the retail landscape, prompting different consumer behaviors and expectations.

In light of these changes, retailers are moving towards omni-channel strategies to provide a seamless shopping experience that encompasses all channels and touchpoints.

User Pallab
by
9.2k points