Final answer:
Mobile visual search technology is emerging as an alternative to QR codes, allowing users to search by pointing a device camera at an object, which can be more intuitive than QR codes.
Step-by-step explanation:
Mobile visual search technology is indeed emerging as an alternative to QR codes. While QR codes require users to scan a specific code, mobile visual search (MVS) allows users to search for information by simply pointing their device camera at an object or image. It identifies objects within the camera's view and provides relevant information or allows actions based on what it identifies.
For instance, if you point your smartphone at a landmark using an MVS app, it can show you information about that landmark, similar to image recognition. This technology significantly broadens the interaction between physical and digital worlds, creating a seamless user experience that can sometimes be more intuitive and flexible than scanning a QR code.