Final answer:
Macy's Backstage Pass Program is true to encourage in-store shoppers to use QR codes and SMS for product information, defying traditional retailer concerns over comparison shopping.
Step-by-step explanation:
The statement about Macy's Backstage Pass Program encouraging shoppers to use their smartphones for comparison shopping via QR codes and SMS is True.Macy's Backstage Pass Program was introduced to enhance the shopping experience by allowing customers convenient access to product information and promotional materials through quick responses (QR) codes and short message service (SMS). This revolutionary approach contrasts traditional retailer attitudes towards in-store smartphone usage, which often views it as a competitive threat due to the potential for comparison shopping leading to lost sales.
Instead, Macy's embraced this technology, seeing it as an opportunity to engage modern consumers who are reliant on their smartphones for information and thereby harness potential marketing and educational opportunities.True. Macy's Backstage Pass Program encourages shoppers to access product information and promotional videos using QR codes and SMS.The program is designed to enhance the in-store shopping experience by providing customers with additional information and content through their smartphones, rather than discouraging the use of smartphones for comparison shoppingBy using QR codes and SMS, Macy's Backstage Pass Program allows shoppers to seamlessly access the information they need to make informed purchasing decisions while also engaging with promotional content.