Final answer:
Companies should be concerned about privacy issues when using in-store tracking to enhance the shopping experience.
Step-by-step explanation:
The statement that companies do not have to be concerned about privacy issues when using in-store tracking to provide an enhanced shopping experience for the consumer is False.
Companies that implement in-store tracking technologies collect and analyze data such as the consumer's location, browsing history, and purchase behavior. While this allows for personalized recommendations and targeted advertising, it also raises privacy concerns. Consumers may feel uncomfortable with their personal information being collected and may worry about how it will be used and protected.
Online privacy and security have become major concerns due to recent data breaches. Hackers gaining access to personal information from various sources has highlighted the need for companies to prioritize privacy and security measures to protect their customers' data.