Final answer:
Customers can obtain owned media through channels they create and maintain, such as websites and social media. Earned media is obtained when others share or talk about a brand or content.
Step-by-step explanation:
Customers can obtain owned media by creating and maintaining their own channels of communication. This includes things like websites, blogs, social media accounts, and email newsletters. Through these channels, customers can directly share information, promote products or services, and engage with their audience.
On the other hand, customers can obtain earned media by having others share or talk about their brand or content. This can be through word-of-mouth recommendations, positive reviews, social media mentions, or media coverage. Earned media is considered more credible and valuable because it is a result of others' genuine interest or positive experiences.