Question

A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?

A. Upgrade the MC account to ConnectedApp
B. Turn off link details tracking
C. Filter data
D. Turn off Individual Level Tracking

Answer 1

To reduce the impact on daily API limits, a consultant might suggest upgrading the Marketing Cloud account, turning off link details tracking or Individual Level Tracking, and implementing data filtering.

Step-by-step explanation:

To minimize the impact of Marketing Cloud Connect on daily API limits, a consultant might suggest the following strategies:

• Upgrade the MC account to a tier or plan that allows for more API calls if such option is available and financially viable.
• Turn off link details tracking since tracking every click can consume a considerable amount of API calls, especially with a large number of sends.
• Implement data filtering to ensure that only necessary data is being transferred and processed, reducing the number of API calls required.
• Turn off Individual Level Tracking, which is responsible for tracking every email interaction at the individual level, if it is not required for reporting or analytics purposes.

Each of these options has its own pros and cons, so it's crucial to analyze the business requirements thoroughly before making any changes to the existing setup.