Question

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

Which steps should be used to accomplish this in Journey Builder?

A. Define Goal, Send Email, Wait, Decision Split
B. Random Split, Send Email, Wait, Define Goal
C. Define Goal, Update Contact Data, Send Email, Wait
D. Update Contact Data, Wait, Send Email, Join

Answer 1

In Journey Builder, to automate welcome emails that stop when a customer makes a purchase, you should use Define Goal, Send Email, Wait, Decision Split, and Update Contact Data.

Step-by-step explanation:

To accomplish the automation of sending a series of welcome emails and to stop sending them when a customer makes a purchase in Journey Builder, you should utilize the following steps:

1. Define Goal: Create a goal that stops sending emails if a purchase is made. This will track the behavior of the subscriber and is used for exiting them from the journey.
2. Send Email: Add the Send Email activity to deliver the welcome emails to the subscriber.
3. Wait: Implement a Wait activity to set the cadence of the email delivery on a weekly schedule.
4. Decision Split: Insert a Decision Split to check if a purchase has been made before sending the next email. This step will evaluate if the subscriber should continue receiving welcome emails or if they have met the goal of making a purchase.
5. Update Contact Data: Upon completion of the welcome series, or if the goal (making a purchase) is met, use an Update Contact Data activity to set the Boolean flag in the data extension indicating that the subscriber has either completed the welcome series or has made a purchase.

The correct choice of action to automate this email campaign would therefore be Define Goal, Send Email, Wait, Decision Split, and then Update Contact Data.