Final answer:
In Journey Builder, to automate welcome emails that stop when a customer makes a purchase, you should use Define Goal, Send Email, Wait, Decision Split, and Update Contact Data.
Step-by-step explanation:
To accomplish the automation of sending a series of welcome emails and to stop sending them when a customer makes a purchase in Journey Builder, you should utilize the following steps:
- Define Goal: Create a goal that stops sending emails if a purchase is made. This will track the behavior of the subscriber and is used for exiting them from the journey.
- Send Email: Add the Send Email activity to deliver the welcome emails to the subscriber.
- Wait: Implement a Wait activity to set the cadence of the email delivery on a weekly schedule.
- Decision Split: Insert a Decision Split to check if a purchase has been made before sending the next email. This step will evaluate if the subscriber should continue receiving welcome emails or if they have met the goal of making a purchase.
- Update Contact Data: Upon completion of the welcome series, or if the goal (making a purchase) is met, use an Update Contact Data activity to set the Boolean flag in the data extension indicating that the subscriber has either completed the welcome series or has made a purchase.
The correct choice of action to automate this email campaign would therefore be Define Goal, Send Email, Wait, Decision Split, and then Update Contact Data.