Final answer:
Attribute Groups link data extensions to contacts, and also link data extensions to other data extensions, allowing for a well-structured contact data model that enables personalized marketing.
Step-by-step explanation:
Correct statements regarding Attribute Groups are that they perform the following functions within a marketing automation platform:
- B. They link data extensions to contacts. An Attribute Group is used to organize data within a contact model, linking one or more data extensions to an individual contact record. This enables personalized marketing experiences by associating various attributes and behaviors to a specific contact.
- C. They link data extensions to other data extensions. Attribute Groups can create relationships between different data extensions. This allows marketers to structure their data model effectively, forming a network of related information that can be leveraged for targeted marketing strategies and insights.
Attribute Groups are essential in managing and utilizing customer data effectively within a contact database, providing a means of creating a comprehensive view of each contact's interactions and data points.