Question

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

• The email content will highlight new inventory each day.
• A small team will run both their digital marketing operations and their email program.
• A user needs to build, test, and send a daily email in less than an hour.
• Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?

Choose 3 answers

A. Will image URLs be available publicly?
B. How often will the layout of the content in a content area change?
C. What is the maximum file size of the images being used?
D. How often will email content be image-only with text overlaying images?
E. What from name will be used for these emails?

Answer 1

The relevant questions for identifying strategies to design the customer's custom email template revolve around the accessibility of image URLs, the frequency of layout changes within the content area, and the prevalence of image-only content with text overlays in email campaigns.

Step-by-step explanation:

To identify strategies for designing the custom template for the customer's daily promotional email, we should ask several key questions. Three relevant questions that would help are:

• Will image URLs be available publicly? This addresses accessibility issues of the hosted images and their seamless integration into the email template.
• How often will the layout of the content in a content area change? This determines the flexibility required in the template design to accommodate different layouts.
• How often will email content be image-only with text overlaying images? Frequent use of this style would necessitate a template with a robust support for image-based content and overlaid text.

Knowing the answers to these questions can greatly influence the design decisions for an easy-to-use, efficient email template that aligns with the user's marketing strategies.