Question

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers


A. Use the web analytics platform to trigger behavioral remarketing emails.
B. Track web activity from a click on an email URL back to a specific email campaign.
C. Pass web conversion data back into Marketing Cloud for use in email reporting.
D. Recognize web traffic as originating from email instead of another channel.
E. Match subscribers to web activity by passing Subscriber ID through email links.

Answer 1

The Web Analytics Connector in Marketing Cloud provides benefits such as triggering behavioral remarketing emails, tracking web activity from email clicks, and passing web conversion data back into Marketing Cloud.

Step-by-step explanation:

The Web Analytics Connector in a Marketing Cloud account offers several benefits:

1. Use the web analytics platform to trigger behavioral remarketing emails: By installing the Web Analytics Connector, Northern Trail Outfitters can track subscriber behavior on their website upon arrival via an email message and use this data to trigger personalized remarketing emails based on user actions.
2. Track web activity from a click on an email URL back to a specific email campaign: The Web Analytics Connector allows NTO to track the web activity of subscribers who clicked on email links and attribute this activity back to the specific email campaign.
3. Pass web conversion data back into Marketing Cloud for use in email reporting: By integrating web conversion data into Marketing Cloud, NTO can gain a comprehensive understanding of subscriber behavior and use this data for email reporting and analysis.