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How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

A. Marketing Channel Manager Role
B. Regional or Local Administrator Role
C. Marketing Cloud Administrator Role
D. Email marketing manager role

1 Answer

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Final answer:

  • C. Marketing Cloud Administrator Role
  • B. Regional or Local Administrator Role

To manage Marketing Cloud operations across various channels, the correct roles include the Marketing Cloud Administrator Role and potentially the Regional or Local Administrator Role. The former provides complete control over the platform, while the latter is suited for localized management.

Step-by-step explanation:

To set up an individual who manages Marketing Cloud operations across channels, mobile, and social, the correct roles would likely be:

  • C. Marketing Cloud Administrator Role
  • B. Regional or Local Administrator Role

The Marketing Cloud Administrator Role is crucial because it provides comprehensive access and control over the entire Marketing Cloud environment. This allows for managing users, permissions, and overall setup, which is essential for overseeing operations across different channels.

On the other hand, the Regional or Local Administrator Role might be suitable for individuals who need to manage operations on a more localized level, giving them the necessary access without full administrative rights over the entire platform.

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