Question

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?

a) Edit an email's HTML to list the custom brand font in the style tag's font -family property.
b) Build an email as one image, with all text saved in the brand font.
c) Build an email using multiple images, with all text saved in the brand font.
d) Use a web -safe font that most closely matches the brand's custom font for live text.

Answer 1

The recommended best practice for font usage in email when a brand wants to use their custom brand font is to use a web-safe font that most closely matches the brand's custom font for live text.

Step-by-step explanation:

The recommended best practice for font usage in email when a brand wants to use their custom brand font is to use a web-safe font that most closely matches the brand's custom font for live text. Web-safe fonts are fonts that are commonly available on all operating systems and web browsers, ensuring consistent display across different devices and platforms.

Using a web-safe font that closely matches the custom brand font helps maintain brand consistency and ensures that the email recipients can see the intended typography. It is important to note that not all fonts used in print materials may be available as web-safe fonts, so finding the closest match is the best approach.

For example, if Northern Trail Outfitters (NTO) uses a unique custom brand font for their print marketing materials, they should select a web-safe font that has similar characteristics and looks as close as possible to their custom brand font.