Question

What functionality is contained in Journey Builder that does not exist in Automation Studio?

A. Native execution of a Server-side JavaScript activity.

B. The option to convert a qualified Lead to a Contact.

C. Flexibility to wait based on duration or a specific time.

D. The ability to send an email to a Salesforce audience.

Answer 1

Journey Builder offers native execution of Server-side JavaScript activities, the option to convert leads to contacts, and flexible wait activities that Automation Studio does not have. So, the correct answer is option d.

Step-by-step explanation:

The functionality that is contained in Journey Builder but not in Automation Studio includes:

1. Native execution of a Server-side JavaScript activity: Journey Builder allows marketers to run custom JavaScript activities without the need for additional tools or coding. This functionality is not available in Automation Studio.
2. The option to convert a qualified Lead to a Contact: Journey Builder provides the ability to seamlessly convert leads to contacts based on predetermined criteria. Automation Studio does not offer this feature.
3. Flexibility to wait based on duration or a specific time: Journey Builder allows marketers to set up wait activities that wait for a specified period of time or until a specific time occurs. Automation Studio does not have this level of flexibility.

So, the correct answer is option d.