Question

A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations. What recommendation would best provide a scalable solution for the start-up?

a) A manual email send for each transactional message.
b) A triggered automation to send transactional messages.
c) Triggered email sends to deliver transactional messages.
d) An automated program to send daily transactional messages.

Answer 1

For a start-up with high demand and limited resources handling e-commerce messages, a triggered automation for transactional messages is the best scalable solution.

Step-by-step explanation:

The best recommendation for a start-up meal delivery company facing high demand and limited resources in managing e-commerce messages is b) A triggered automation to send transactional messages. This system can automatically send an email confirming each individual order or subscription as soon as the customer completes the transaction, without manual intervention each time. As the business scales, this automated system will handle the increased volume of transactions efficiently, maintaining a professional level of customer service and communication.