Question

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

• The email content will highlight new inventory each day.
• A small team will run both their digital marketing operations and their email program.
• A user needs to build, test, and send a daily email in less than an hour.
• Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

A. How often will the layout of the content in a content area change?
B. What is the maximum file size of the images being used?
C. What From Name will be used for these emails?
D. Will image URLs be available publicly?
E. How often will email content be image-only with text overlaying images?

Answer 1

When designing a custom template for the customer's daily promotional email, it is important to consider the frequency of content layout changes, maximum file size of the images, and whether the image URLs will be publicly accessible.

Step-by-step explanation:

When designing a custom template for the customer's daily promotional email, three relevant questions to identify strategies are:

1. How often will the layout of the content in a content area change? This question helps determine if the template needs to support frequent layout changes, which may impact the template's flexibility and customization options.
2. What is the maximum file size of the images being used? Knowing the file size limit ensures that the template can handle images of the specified size without affecting email load times or deliverability.
3. Will image URLs be available publicly? Understanding whether the image URLs are publicly accessible helps ensure that the template is designed to pull images from the customer's website CMS correctly.