Question

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:

· Customer who searched for an item on their website
· Customers who abandoned a cart on their website
· Customers who made a purchase on their website

Which three questions should the consultant ask in order to design the data structure to this solution?

Choose 3 answers:

A. Should customers exit the journey when the goal is met?
B. How are the subscribers identified in your web analytics?
C. How many messages should be included in each journey?
D. Should a single customer exist in multiple journeys at the same time?
E. How long after the behavior occurs will a subscriber need to enter a journey?

Answer 1

The three questions that the consultant should ask are: (1) How are the subscribers identified in your web analytics? (2) Should customers exit the journey when the goal is met? (3) How long after the behavior occurs will a subscriber need to enter a journey?

Step-by-step explanation:

The three questions that the consultant should ask in order to design the data structure for targeting subscribers based on website behavior are:

1. How are the subscribers identified in your web analytics? This question is important to understand how the retail company tracks and identifies its subscribers.
2. Should customers exit the journey when the goal is met? This question helps determine whether customers should continue to receive targeted messages after they have achieved the desired goal.
3. How long after the behavior occurs will a subscriber need to enter a journey? This question helps determine the time frame within which subscribers should be targeted based on their website behavior.