Final answer:
The two ways that Contact Builder can alter the data in Data Extensions are by adding a single record and clearing records. Adding a single record is used to input new information, while clearing records is used to remove all existing data from a Data Extension.
Step-by-step explanation:
The question is asking about the functionalities of Contact Builder in altering data within Data Extensions in a Customer Relationship Management (CRM) system. Specifically, they are inquiring about which actions can be performed.
Two ways that Contact Builder can alter the data in Data Extensions are:
- Add Single Record - This involves adding a new record to an existing Data Extension. For example, if you have a new subscriber or customer, you can input their information as a new record in the relevant Data Extension.
- Clear Records - This function allows you to clear or delete all records from a Data Extension. This might be useful if you need to reset a Data Extension for a new campaign or after testing.
It's important to note that the option 'Extract Data' is not typically used to alter data, but to retrieve it for analysis or use outside of the platform.