Question

NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

A) no re-entry
B) re-entry anytime
C) re-entry only after exiting
D) re-entry after time

Answer 1

In a post-purchase communication scenario, the re-entry setting can vary based on the campaign goals. 'Re-entry anytime' allows multiple engagements, 'no re-entry' or 're-entry only after exiting' limits the interactions, and 're-entry after time' sets a time limit before re-entry is allowed.

Step-by-step explanation:

The student's question pertains to the appropriate re-entry setting in a marketing automation tool when designing a post-purchase communication scenario. The correct re-entry setting would typically depend on the strategy and goals of the marketing campaign. If the goal is to continue communication and engagement with the customer, 're-entry anytime' might be appropriate, as this allows the customers to go through the post-purchase communication flow multiple times, whenever they make a purchase. On the contrary, if the communication is meant to be a one-time follow-up or triggered by a specific event such as a recent purchase, 'no re-entry' or 're-entry only after exiting' might be more suitable to restrict customers from re-entering the communication flow until they've completed it or a certain amount of time has passed, which would be 're-entry after time'. The specific answer depends on the unique scenario, but these options provide a framework for deciding on the best course of action.

Answer 2

The correct re-entry setting for a post-purchasing communication journey with NTO is 're-entry only after exiting'. This setting balances the need for relevant customer communication without overwhelming them with messages before they complete their current journey.

Step-by-step explanation:

In the scenario of a journey for post-purchasing communication with NTO (Next-To-Open), the correct re-entry setting is typically re-entry only after exiting. This setting ensures that the customer does not receive multiple communications until they have completed their current journey.

When designing a post-purchase communication journey, the settings chosen are critical to providing a smooth customer experience and preventing message fatigue. Choosing the 'no re-entry' setting would prevent the customer from receiving further communication if they make additional purchases. 'Re-entry anytime' can result in customers receiving too many messages, which could be overwhelming or perceived as spam. 'Re-entry after time' may not align with the immediate follow-up often desirable in post-purchasing scenarios, where the goal is to confirm the purchase, provide additional information, or encourage further engagement immediately after the transaction.

Hence, 're-entry only after exiting' is usually the best practice as it allows customers to re-enter the post-purchase communication stream following the completion of a preceding journey, such as after they have received their purchase or post-purchase support has concluded.