Question

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

a) Import File Activity > three Send Activities to the master data extension.
b) Three Send Activities to the master data extension.
c) Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
d) Three Filter Activities > three Send Activities to the filtered audiences.

Answer 1

The correct steps for the customer's Membership Renewal drip campaign are Import File Activity, followed by three Filter Activities to segment the audience, and then three Send Activities to dispatch the emails at the right times.

Step-by-step explanation:

To establish an effective Membership Renewal drip campaign using a real-time updated master audience via API, the correct steps for the customer's automation include:

• Import File Activity to bring in any new or updated member data.
• Three Filter Activities to segment the master audience into three separate groups based on their renewal dates - one month before, one week before, and on the renewal date.
• Three Send Activities to deploy the emails to each of the segmented groups at the appropriate times.

Therefore, the answer is option 'c': Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

By using the Filter Activities appropriately, the customer ensures that the right emails are sent out at the right time, corresponding to the member's specific renewal date.