Final answer:
Configuring multiple business units for international offices is mainly to provide localized language and display options, aligning with the trend of bilingual product information and aiding in expanding customer bases. These efforts support global marketing strategies and adapt to linguistic and cultural differences, essential for international business success. The correct option is B.
Step-by-step explanation:
The reason for configuring multiple business units (BUs) to support the digital marketing efforts of five international offices is likely B. Localized language and display options based on location and culture. With the trend of product information being provided in multiple languages, such as at Home Depot with signs in English and Spanish, it's clear that marketing geography is an important consideration for businesses.
Marketers want to reach as many consumers as possible, which includes offering content in the local language or languages of the regions they operate in. An international presence increases the complexity of digital marketing, where language and culture greatly influence the effectiveness of marketing campaigns.
Additionally, supporting multiple languages may aid in creating a culture of bilingualism, allowing people to become more accustomed to multiple languages in a business context.
Moreover, incorporating geographic strategies helps prevent costly mistakes when expanding customer bases or locating new stores and facilities, underscoring the value of geography in business decisions and marketing efforts.